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Knowledge and inspiration.

From complex information to clear communication. Discover articles about animation, 3D, illustration, AI, storytelling, and visual communication.

Modern European desk with a designer managing a 3D product model with variants on a large screen, surrounded by samples and technical notes.

Variant management explained in 3D product visualization

Read how to smartly manage product variants in 3D with a single master model, clear data, and a scalable workflow for renders and animations.

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Designer reviews a CAD model beside a polished product render on dual monitors in a bright European studio, showing technical data turned into marketing visuals.

From CAD to marketing visualization explained

Learn how to convert CAD models into renders, animations, and product visuals for marketing, sales, and explanation, including workflow and key considerations.

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A data analyst in a modern European office views a large dashboard with KPIs, quality indicators, and process visualizations on multiple screens.

Visualizing data quality: KPIs and dashboards

Learn which dimensions of data quality you measure and how to make them visible in dashboards, process visualizations, and clear reports.

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Manager and team review a quarterly report with charts and notes in a modern Dutch meeting room, connecting numbers to decisions for the next quarter.

Storytelling in your quarterly report: here's how to approach it

Learn how to turn a quarterly report into a clear story with numbers, context, visuals, and clear choices for the next quarter.

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Data analyst discusses dashboard with KPIs, targets, and trends on a large screen in a modern European office with bright daylight.

Data and research

Visualization

Visualizing KPI context: make figures usable

Learn how to give meaning to KPIs with targets, trends, benchmarks, and the right visuals, so that dashboards and reports lead to action faster.

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A modern professional views a clear dashboard infographic on a desktop monitor in a sleek office with notes, charts, and soft daylight.

Data and research

Infographics

Dashboard infographic: meaning and applications

Read what a dashboard infographic is, which elements belong in it, what this format works for, and when to choose one or multiple slides.

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Data analyst and manager view dashboard with various charts on laptop and large screen in a modern European office.

Data and research

Infographics

Chart selection for B2B reporting: which visual fits?

Read which chart fits trends, targets, dispersion, and composition in B2B reports, with examples for sales, finance, HR, and operations.

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A team in a modern European office discusses clear dashboards and notes, while one colleague translates data into concrete actions.

Data and research

Visualization

Data story for non-data teams: how to make it clear

Learn how to translate data into context, choices, and action for teams without data expertise, from definitions and KPIs to the right visual form.

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The marketing and creative team reviews a project briefing with a scorecard at a meeting table, surrounded by a laptop, sketches, and printed visuals.

Processes

Method

Briefing scorecard: assessing creative projects

Discover what a briefing scorecard is, which criteria you score, and how to fairly compare animation, infographic, and visualization projects.

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A product team in a modern European office views a clear visualization of data exchange between two software platforms on a large screen.

Software

Animation

API integration explainer video: what do you show?

Discover when an API integration explainer video works, what content is essential, and how to clearly visualize a technical connection.

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Two business consultants and an operations manager are examining a large process map in a modern meeting room, with laptops and notes on the table.

Processes

Visualization

Process visualization for implementation partners when selecting an ERP system

Understand how process visualization helps implementation partners with briefing, partner selection, and execution of an ERP or software implementation.

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A support agent and product team view analytics and an explainer video on screens in a modern European office, aimed at fewer tickets.

Software

Animation

Reducing support tickets with explainer videos: here's how it works

Discover when explainer videos truly reduce support tickets, which video formats work, and how to measure ticket reduction with support and video data.

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The management team in a modern boardroom views clear data visualizations on a large screen during a strategic meeting, with daylight and a professional atmosphere.

Data and research

Visualization

Data visualizations for better management decision-making

Discover which data visualizations help management steer faster, when a dashboard is useful, and which errors cloud insights.

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Team in a modern European office views software dashboard while an employee hesitates; visualizes resistance, explanation, and low adoption.

Software

Method

Software adoption barriers: causes and approach

Discover which barriers block software adoption, how to recognize signals, and which interventions help to change behavior sustainably.

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B2B creative team reviews motion design system frames, timing charts and brand visuals on screens in a bright modern European office.

Processes

Animation

Motion design system for B2B: explanation and approach

Discover what a motion design system for B2B is and how to set up consistent animation for sales, onboarding, training, and product explanations.

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Strategic team discusses visual campaign governance around a desk with screens, storyboards, and planning in a modern European office.

Processes

Method

Governance for visual campaigns: workflow, roles, AI

Discover how to organize roles, workflows, quality, channel choices, and AI agreements so that visual campaigns go live consistently and quickly.

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The technical team and buyers view clear product visuals on a large screen in a modern European meeting room.

Technical information

Visualization

Convince the technical buying committee with strong visuals

Discover how to visualize complex technical information so that a buying committee understands faster, aligns better, and makes informed decisions.

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The finance team discusses enterprise software costs at a conference table with a laptop, charts, and quotes in a modern European office space.

Software

Costs and planning

Enterprise software pricing explanation: models and TCO

Understand how enterprise software is priced: fairly compare licenses, implementation, hidden costs, scalability, and TCO.

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A manager presents a clear QBR with KPI charts on a large screen in a modern European boardroom, while stakeholders watch attentively.

Data and research

Visualization

Visualizing a QBR presentation - structure and visuals

Learn how to make a QBR presentation clear and visual with the right structure, KPI visuals, storytelling, and concrete next steps.

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Marketing manager leads partner training on a large screen in a modern European office while resellers follow product onboarding content on laptops.

Product information

Animation

Partner enablement video for faster partner adoption

Discover how partner enablement makes video onboarding, product training, and consistent messaging scalable for resellers and distributors.

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Two professionals discuss a clear infographic on a laptop in a modern office, with notes and a quiet, business atmosphere.

Product information

Animation

Overcoming objections with visuals: a practical approach

Discover how to overcome objections faster with visuals, animation, and infographics. Practical examples, types of visuals, and conversation tips.

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Sales and marketing professionals review an animation storyboard on a laptop in a bright modern Dutch office, planning clearer outreach for complex B2B offers.

Product information

Animation

Animation for outbound sales: how to use it smartly

Discover when animation boosts outbound sales, which formats work in email and LinkedIn, and how to clarify complex propositions.

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The marketing team watches a product launch with 3D animation on a large screen in a modern Dutch office, focusing on strategy and clear visuals.

Product information

Animation

Product launch animation - strategy, 2D or 3D?

Discover how animation enhances a product launch with clear explanations, 2D or 3D visuals, smart timing, and KPIs for greater impact and action.

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A marketer presents a SaaS sales demo on a large screen while clear animations visually explain complex data and processes in a modern office.

Product information

Animation

Animation in sales demo - more clarity and impact

Discover how animation makes a sales demo clearer, more persuasive, and easier to remember. With practical tips, applications, and examples.

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A strategic team reviews clear brand visuals and prototypes on a table in a modern European office, focused on the launch of a new category.

Product information

Visual language

Visual positioning for a new category

Discover how to make a new category recognizable and understandable with strong visual positioning, from brand codes to motion and testing.

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A team in a modern European office watches a clear change presentation on screen, while a manager explains processes and new roles.

Internal communication

Animation

Making change management animation work

With a change management animation, you make change understandable. Discover what it should contain, when it works, and how to increase support.

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Two professionals organize decision information using diagrams, documents, and a laptop at a meeting table in a bright, modern office.

Data and research

Animation

Structuring decision information for clear decisions

Learn how to logically structure decision information for transparent, explainable decisions. Includes roles, retention periods, and visualization.

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Marketing strategist discusses client case with colleague at the table, with notes, laptop, and diagrams in a modern Dutch office with soft daylight.

Product information

Animation

From feature list to customer story: a practical approach

Convert a feature list into a compelling customer story with the right structure, interviews, quotes, and measurable results for the website and sales.

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The marketing team evaluates multiple campaign concepts on a wall in a bright studio, with prints, notes, and focused discussion.

Processes

Animation

Visual campaign concept testing: approach and criteria

Learn how to pre-test a visual campaign for impact, clarity, and brand fit, using practical methods and rigorous evaluation criteria.

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The marketing and project team reviews storyboard frames and feedback at a conference table in a modern European boardroom.

Processes

Animation

Enterprise animation video approval process

Read how a streamlined approval process for animation videos works: from script and storyboard to feedback rounds, final cut, and delivery.

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A marketing strategist and a technical specialist discuss clear B2B copy at a conference table with notes, a laptop, and diagrams in a modern office.

Product information

Animation

Translating jargon for B2B marketing

Discover how to convert industry jargon into clear B2B marketing language. Includes a step-by-step plan, examples, a checklist, and mistakes to avoid.

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Two professionals analyze a technical message on a glass wall with diagrams and notes in a modern Dutch office with soft daylight.

Technical information

Animation

Message hierarchy in technical communication

Learn how message hierarchy works in technical communication, with the 4 message layers, noise, a practical example, and clear application tips.

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Two professionals review storyboard frames and feedback notes together on a large screen in a modern Dutch creative studio.

Processes

Animation

Revision rounds for an animation video: this is how it works

Discover how revision rounds work for an animation video, what to adjust in each phase, and how to keep planning, feedback, and costs under control.

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Two professionals discuss rights to an animation video at a conference table with storyboard prints, a laptop, and a contract in a modern studio.

Product information

Animation

Animation video copyright: who holds which rights?

Who holds the copyright to an animation video, what are usage rights, and what do you need to record? A clear guide for clients and creators.

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The project team discusses an animation tender around a meeting table with documents, a laptop, and the schedule in a bright, modern office space.

Processes

Animation

Tender animation: how to write a strong tender

Setting up or evaluating an animation tender? Read what to look out for regarding scope, budget, planning, award criteria, and tender documents.

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Marketing team in a modern European office reviews a personalized video campaign for target accounts on a large screen with focused, collaborative energy.

Product information

Animation

ABM video marketing: strategy, formats and approach

Discover how to use ABM video marketing for targeted campaigns, personalization, nurturing, and sales with animated video that makes complex messages clear.

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Marketing professional in a modern European office watches LinkedIn animations on a laptop, with notes, soft daylight, and a sleek B2B work atmosphere.

Product information

Animation

Animation for LinkedIn: formats, tips, and examples

Discover which animations work on LinkedIn, which format to choose, how to post them, and when a GIF, video, or custom animation makes the most impact.

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Creative team in a modern Dutch studio compares animation storyboards and video concepts on a screen, discussing visual explanation formats.

Product information

Animation

Explanimation vs explainer video: what is the difference?

Explanimation and explainer video are often confused. Read about the difference, when to use which term, and which video format suits best.

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Project manager compares a freelance animator and animation studio workflow at a sleek office desk with storyboard prints, laptop and notes.

Technical information

Method

Choose a freelance animator or an animation studio?

Undecided between a freelance animator and an animation studio? Compare speed, quality, budget, and approach for complex projects in plain language.

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B2B marketing team compares animation agencies in a modern meeting room with storyboard prints, laptop, and notes in bright daylight.

Product information

Method

Choosing an animation agency: 7 criteria for B2B purchasing

Choosing an animation agency? Use this B2B checklist for goal, style, portfolio, process, budget, planning, and quotes.

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Top view of a creative team working out an animation budget at a wooden table, with printed storyboards, a laptop with a spreadsheet, sketches, and coffee.

Product information

Costs and planning

Determining the animation budget in 2026: costs and approach

Determine your animation budget for 2026 with a clear scope, realistic price indications, and insight into the factors influencing the costs of 2D and 3D animation.

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Avoid common mistakes in an animation video

Product information

Animation

Avoid common mistakes in an animation video

Avoid common mistakes in an animation video. Read how script, information density, timing, branding, and audio contribute to clear visual communication.

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AI in animation

Software

AI

AI in animation: possibilities, applications, and approach

Discover how AI in animation helps to clearly visualize complex information, from concept and style exploration to AI explainer videos and image-to-video.

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Animation video for e-learning

Internal communication

Animation

Animation video for e-learning

Make complex subject matter clear with an animation video for e-learning. Discover when animation works, which forms are suitable, and how we develop 2D and 3D animations.

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Animation video for internal communication

Internal communication

Animation

Animation video for internal communication

Make internal communication clear with a custom animated video. Ideal for onboarding, process instructions, training, and change management.

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Animation video for B2B marketing

Product information

Animation

Animation video for B2B marketing

Clarify complex products, processes, and propositions with a strategic animated video for B2B marketing. For sales, campaigns, websites, and trade shows.

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Animation video briefing template

Processes

Method

Animation video briefing template

Use this briefing animation video template to clearly define the goal, target audience, core message, style, schedule, and deliverables.

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Distribution of animation videos for SEO

Product information

Animation

Distribution of animation videos for SEO

Get more out of your animated video with a smart distribution strategy for website, YouTube, social media, and sales. Read how video SEO contributes to discoverability and conversion.

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Licenses for music and voice-over in animated videos

Product information

Animation

Licenses for music and voice-over in animated videos

Read which licenses for music and voice-over may be required for an animation video, advertisement, or instructional video, and what agreements you establish in advance.

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Subtitling and accessibility in animation

Product information

Animation

Subtitles for animation: readable, accessible, and brand-oriented

Discover how subtitling makes animations more accessible and effective. Read about timing, readability, SRT, VTT, and burned-in subtitling, and multilingual versions.

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Storyboard for animation

Processes

Method

Storyboard for animation: from script to clear visualization

Discover how an animation storyboard transforms complex information into clear scenes, timing, and camera choices.

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Whiteboard animation costs

Product information

Costs and planning

Whiteboard animation costs: what determines the price?

How much does a whiteboard animation cost? Expect to pay €1,800 to €4,000 for 60 seconds. Discover what is included and which choices determine the price.

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3D animation costs

Technical information

Costs and planning

3D animation costs: price, breakdown, and price factors

How much does a 3D animation cost? View realistic price indications, key cost factors, what is usually included, and how to properly align your budget and quality.

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2D animation costs

Product information

Costs and planning

2D animation costs: price, factors, and guide prices

How much does a 2D animation cost? View realistic guide prices, the key price factors, and what to expect per type of 2D animation.

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Animation video production guide

Processes

Animation

Guide to having an animation video made: process, costs, and choices

Discover how having an animation video made works, which choices are important, what influences the costs, and how to choose the right approach for clear visual communication.

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AI in animation production: opportunities, limitations, and smart deployment

Software

AI

AI in animation production: opportunities, limitations, and smart deployment

Discover how AI works in animation production, where it adds value, and when customization is a better fit. Practical explanation for teams that want to clearly visualize complex information.

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Animated video budget tips

Product information

Costs and planning

Animation video budget tips - smart budgeting for better results

Practical animation video budgeting tips: which cost items count, where to find budget savings, and how to create a realistic budget for a 2D or 3D animation video.

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Educational animations in education

Internal communication

Animation

Have educational animations made for education | Animation Agency

Educational animations for education clarify complex subject matter, instructions, and school communication. Discover applications, formats, and what to consider when customizing.

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Entertainment for trade fairs and events

Product information

Animation

Animation for trade shows and events - clear visuals for impact on the exhibition floor

Use animation for trade shows and events to quickly clarify complex products. Discover when 3D renders, motion graphics, and CTA animations have the most impact.

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Safety instruction animation

Processes

Animation

Safety instruction animation

Have complex safety rules, LMRA, and gate instructions clearly explained with a custom safety instruction animation in 2D or 3D, optionally multilingual with subtitles and testing.

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Visual documentation for product teams

Product information

Animation

Visual documentation for product teams

Discover how visual documentation helps product teams convey complex product information more clearly, faster, and more consistently—from instructions to technical explanations.

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Healthcare communication animation

Technical information

Animation

Healthcare communication animation - complex healthcare information clearly explained

Make healthcare communication understandable with custom 2D and 3D animation. Ideal for patient information, treatment pathways, protocols, and healthcare innovations.

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Rebranding animation - bring your new brand to life clearly

Product information

Visual language

Rebranding animation - bring your new brand to life clearly

Discover how animation strengthens a rebranding: from logo animation and motion graphics to explainer animations for websites, social media, and internal communications.

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Make product positioning visually clear with animation and visualization

Product information

Visualization

Make product positioning visually clear with animation and visualization

Discover how to make product positioning visually clear with animation, motion graphics, and product visualization. Ideal for complex propositions, launches, and technical products.

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Explaining complex processes with animation

Technical information

Animation

Explaining complex processes with animation

Clearly explain complex processes with animation. Discover when a process animation, explainer animation, or instructional animation helps increase understanding, support, and speed up decision-making.

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Product experience visuals for complex products clearly explained

Product information

Animation

Product experience visuals for complex products clearly explained

Discover how product experience visuals make complex products clearer, more convincing, and easier to present with 3D visualizations and product animations.

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Investor pitch visuals for clear and convincing presentations

Product information

Animation

Investor pitch visuals for clear and convincing presentations

Create investor pitch visuals that quickly clarify complex propositions. Discover what strong visuals do, what investors look for, and how animation and visualization support your pitch.

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Technical product storytelling for complex products and innovations

Technical information

Animation

Technical product storytelling for complex products and innovations

Technical product storytelling makes complex products, processes, and innovations understandable and persuasive. Discover how to translate technology into a clear visual story.

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Visually explaining SaaS use cases with animation

Product information

Animation

Visually explaining SaaS use cases with animation

Discover how to visually explain SaaS use cases with clear animation, product visualization, and storytelling for website, sales, onboarding, and support.

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SaaS release explanation - how to clearly explain software updates

Software

Animation

SaaS release explanation - how to clearly explain software updates

SaaS release explainers help users understand new features, workflows, and interface changes faster. Read what works, what to show, and when video adds value.

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Product explainer video for complex functionalities

Technical information

Animation

Product explainer video for complex functionalities

Clearly explain complex functionalities with a 2D or 3D product explainer video. Ideal for technical products, software, and innovations that need to be understood quickly.

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Product onboarding video for SaaS

Software

Animation

Product onboarding video for SaaS

Discover how a product onboarding video for SaaS engages new users faster, relieves support, and clearly explains complex software with clear, visual onboarding.

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Simplifying complex information with clear visual communication

Technical information

Animation

Simplifying complex information

Simplifying complex information? Discover how to make technical, abstract, or process-related information understandable with a sharp core message, visual explanation, and clear structure.

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Structuring information visually - explaining clearly with images

Data and research

Animation

Structuring information visually

Discover how to visually structure information to clarify complex processes, propositions, and changes faster. Practical principles, applications, and suitable visualizations.

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Illustration of a woman with a hearing aid and a man with a white cane watching an explainer video with subtitles together

Processes

Animation

Subtitling and accessibility instructional animations

Discover how subtitles, audio description, and text variations make instructional animations more accessible. Practical explanations for clear, usable instructional videos.

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Illustration of a balance scale with film reels and a clapperboard on one side and blank gold coins on the other

Product information

Costs and planning

How much will an animated video cost in 2026? Prices and costs explained

How much does an animated video cost in 2026? View realistic price indications, the key price factors, and what is usually included and excluded in the costs.

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Illustration of two isometric mini-worlds: a workshop with step markings and a stage with a large light

Processes

Animation

Instructional animation vs explainer animation - what is the difference?

Undecided between an instructional animation and an explainer animation? Discover the difference in purpose, structure, application, and selection criteria for complex products, processes, and software.

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Illustration of a futuristic skyline at twilight with robotic arms painting clouds above the rooftops

Software

AI

AI animation trends 2026: the key developments

Discover the key AI animation trends of 2026: from human-led workflows and faster production to personalization, 3D, and smart deployment for marketing, product, and e-learning.

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Illustration of hands checking off a checklist on a clipboard next to a glowing launch button

Processes

Method

Animation instruction go-live checklist

Use this checklist for the launch of an instructional animation. Check content, technology, distribution, and measurement before publishing.

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Illustration of a designer with curls at a signpost between a crowded poster and an interactive screen

Data and research

Infographics

When not to use an infographic? Here's how to make the right choice

Discover when an infographic is not the best choice. Learn which alternatives work better for complex, current, or interactive information.

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Illustration of a glass shield around a gemstone, with a robotic arm and a human hand controlling a brush together

Software

AI

AI animation ethics and brand safety

Read what to look out for in AI animation regarding ethics and brand safety, from transparency and control to brand consistency, quality, and human review.

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Illustration of an isometric workshop as a board game in which figures distribute coins across different zones

Processes

Costs and planning

Budgeting for instructional animations

Discover how to budget realistically for instructional animations. Includes price factors, target budgets for 2D and 3D, and tips for better evaluating quotes.

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Illustration of a river of film footage passing hill villages with empty speech bubbles and a robot ferryman

Software

AI

AI animation localization and accessibility

Discover how AI brings together animation, localization, and accessibility with multilingual voice-over, dubbing, subtitling, and smooth international rollout.

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Illustration of two futuristic camera robots each projecting a dream scene, with a team comparing them

Software

AI

Google Veo vs Sora for businesses

Compare Google Veo and OpenAI Sora for businesses based on video quality, audio, workflow, costs, and business deployment. Discover which choice suits your team and content goals.

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Illustration of a producer next to a large hourglass whose sand transforms into film images and sketches

Processes

Costs and planning

Instruction animation runtime

Curious about the turnaround time for an instructional animation? Discover the average schedule, the phases in the process, and which choices influence production time.

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Illustration of hands at a futuristic control panel adjusting the projection of a dancer

Software

AI

Runway Gen-3: What's New

Discover what's new in Runway Gen-3: better video quality, stronger prompt interpretation, more control over movement, and more realistic human scenes.

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Illustration of an open-plan isometric office with employees locking cabinets under a floating padlock

Processes

Animation

Compliance, privacy, and security instructional animations

Custom instructional animations for compliance, privacy, and security. Clearly explain procedures, risks, and desired behavior with 2D or 3D animation.

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Illustration of a large luminous paintbrush painting a dream valley while little animators build on scaffolding

Software

AI

OpenAI Sora for animation – what it is, where it excels, and when customization is smarter

Discover what OpenAI Sora can mean for animation, where the opportunities and limitations lie, and when AI video or custom 2D and 3D animation is the best choice for professional communication.

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Illustration of colleagues in a canteen around a large screen with a cheerful animated character

Processes

Animation

Internal adoption of instructional animations - support and business case

Discover how to create internal support for instructional animations with the right business case, stakeholder approach, objections, and practical next steps.

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Illustration of three peculiar machines in a row, each spitting out a filmstrip in a different style

Software

AI

AI video generators compared

AI video generators compared on quality, control, speed, cost, and usability. Discover which tool suits avatars, social clips, explainers, and brand content.

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Top-down illustration of hands arranging sketch panels and colored style cards on a wooden desk

Processes

Method

Storyboard and styleframes for instructional animations

Discover how storyboards and styleframes make instructional animations stronger. Practical explanation, examples, process, differences, and common choices.

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Illustration of a draftsman at a lightbox next to a young animator making a robot project shapes

Software

AI

Comparing AI animation vs traditional animation

Compare AI animation and traditional animation on cost, speed, quality, control, and use cases. Discover when which approach is smart.

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Illustration of a transparent safe with glowing data spheres from which robotic arms indicate anonymous masks

Software

AI

AI animation and GDPR: privacy rules clearly explained

What does the GDPR mean for AI animation? Read what to look out for regarding personal data, avatars, voiceovers, training data, and secure deployment.

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Illustration of an isometric bridge between islands along which a film reel travels, picking up colored speech bubbles

Processes

Animation

Translate and localize instructional animations

Translating and localizing instructional animations for international teams? Discover voice-over, subtitling, timing, QA, and a smart multilingual approach.

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Illustration of a sales lead going up a staircase of glowing video images with a small robot beside him

Product information

AI

Making AI animation work for B2B marketing

Discover how to use AI animation for B2B marketing for more explanation, leads, and conversion – from product animations to social ads and multilingual video.

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Illustration of a heavy door with padlocks that opens with a key in the shape of a play button

Processes

Animation

Convincing stakeholders with instructional animation

Discover how to convince stakeholders with a strong instructional animation, including approach, arguments, stakeholder matrix, and practical tips.

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Illustration of an isometric sorting center where a film bus travels to three destinations via conveyor belts

Internal communication

Animation

Distribute instructional animations via intranet, LMS, and email

Discover how to smartly distribute instructional animations via intranet, LMS, and email, with the right formats, structure, measurement points, and channel choices.

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Illustration of hands on a glowing keyboard from which ribbons of light rise, forming a camera and a small figure

Software

AI

Prompting for AI animation: tips, structure, and examples

Learn how to write a good prompt for AI animation. With structure, examples, tools, pitfalls, and an FAQ for better and more consistent output.

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Illustration of a lighthouse casting a film beam over the sea and guiding small boats safely to the harbor

Processes

Animation

Measuring and improving KPI and ROI instructional animation

Discover how to measure the KPI and ROI of an instructional animation, which metrics really matter, and how to link an animation to concrete results.

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Illustration of a large lens converting a grainy mountain landscape on the left into a sharp image on the right

Software

AI

AI animation quality and upscaling

Read how to improve AI animation quality, when upscaling works, what the pitfalls are, and how to get sharp, consistent output.

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