Do you want to make a complex product, process, or service understandable in a short time? With an explanimation, you translate difficult information into a clear visual story that resonates faster with your target audience.
Animation Agency creates custom explanimations for organizations that want to communicate clearly. We combine strategy, storytelling, and premium animation quality so that your message not only looks good but, more importantly, is well understood. Want to see what that looks like in practice? View our animation portfolio.
An explanimation is a short animated video that simply explains an idea, product, service, or process. You can view it as a combination of explanation and animation: complex information is reduced to its essence and translated into visuals, rhythm, and a logical storyline. As a result, viewers understand the subject matter more quickly and remember the message better.
Having an explanimation video produced is particularly valuable when text, slides, or a live demo take up too much time or require too much interpretation. Think of software, technical systems, innovations, onboarding, regulations, or internal processes.
A selection of the animations we created for our clients. From short explainer videos to technical 3D animation: every project starts with the question of what the viewer needs to understand.
Having an explanimation made is especially smart if your story is new, technical, abstract, or process-oriented. In those situations, you don't want to rely on separate blocks of text or long verbal explanations, but on a single clear storyline that immediately captures the essence.
Frequently requested applications include software and SaaS, industrial processes, technical products, dashboards, platforms, onboarding, safety instructions, internal procedures, and complex service delivery. An explainer is also an efficient solution when multiple departments need to use the same narrative, such as sales, marketing, support, and HR. Specifically for software and onboarding, a SaaS explainer a strong choice.
This is often particularly relevant for tech and industrial companies. In these sectors, products, systems, and processes are strong in terms of content, but not always easy to explain to a broader target audience. With the right visualization, you make that translation, especially when you want to visually explain complex processes.
A good explanimation does more than just animate something beautifully. It helps you structure information, make choices in your narrative, and guide your target audience from problem to solution. Especially with complex topics, that is the difference between providing an explanation and creating true understanding.
For marketing teams, this often means more attention and a stronger message. For product and innovation teams, it primarily means that abstract or technical subject matter becomes much clearer to customers, colleagues, and stakeholders.
Good interaction to arrive at a great script and a widely viewed animation. Excellent
Always proactive, deliver on time, and always quality. Would 100% recommend!
They did a fantastic job! They are quick to respond, understand what you want, and deliver beautiful work
Animation Agency knows how to transform complex challenges into understandable and, above all, spectacular animations. Where other animation agencies gave up, they managed to do just that little bit extra
Professional and driven team! Open to creativity and quick to act
Based on a concise briefing, they created various beautiful animations. They also contributed valuable ideas to integrate them perfectly into the website, exactly as we wanted. Highly recommended!
Animation Agency is a great partner to have in your network. They think along with our wishes and communication lines are short, making them a pleasure to work with
With enormous passion for the craft and animation as an area of expertise, Animation Agency creates really cool videos! Skilled, reliable, and motivated. That works!
Fast and professional! A proactive and skilled team with quick (good) results!
The service is excellent! They are very proactive and always think in terms of possibilities
We set up a really cool production together with Animation Agency . It was easy to communicate with and the process was smooth. Definitely worth repeating!
Good work done by Animation Agency"
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If you are looking for a company to create an explanimation, you want more than just animation capacity. You are looking for a partner who can distill complex information into a clear story. That is exactly what our approach is all about: communication first, form next.
So we don't simply make a beautiful video, but develop an explanimation that works for the people who need to understand it.
The right format depends on your goal, target audience, and content. Not every message calls for the same style. Sometimes a clear 2D explainer animation the best choice, while in other cases 3D is needed to effectively showcase technology, space, or product details.
| Type | Most suitable for | Strengths |
|---|---|---|
| 2D explanimation | Services, software, onboarding, processes, propositions | Fast, clear, accessible, strong in storytelling, and easy to link to your corporate identity |
| 3D explanimation | Products, technology, installations, mechanics, spatial explanation | More depth, realism, and detail in physical or technically complex subjects |
The best choice, therefore, lies not only in style but in function. If you primarily want to create understanding around a service or process, 2D is often very effective. If you want to show how a product is constructed or how a technical system works, 3D often offers more persuasive power, for example in a product explainer video. Animation Agency advises on this from a communication perspective, not from a standard format.
A strong explanimation doesn't start with animation, but with clear thinking. That's why we always start with content, target audience, and objectives. Only then do we translate that into script, visual style, and animation. This results in a video that is not only visually strong but also strategically sound. Want to know more about our approach and steps? View our workflow.
In the first phase, we determine exactly what the viewer needs to understand, remember, or do. Which information is essential, which details can be removed, and where does the real complexity lie? By clarifying this, we build a video that has focus and does not get bogged down in too much content.
The script is the backbone of the explanimation. In it, we provide structure, simplify complex information, and build a logical flow. We often work from problem to solution, or from situation to operation and result. Especially with technical or abstract subjects, a good script makes the difference between a beautiful video and a truly clear explanation.
Next, we translate the script into scenes and visual language. The storyboard shows how the story is constructed visually, what information is displayed in each scene, and how abstract subject matter is made understandable. Then, we determine the style: sleek and businesslike, technical and detailed, or accessible and people-oriented. Everything is tailored to the brand, target audience, and application.
This prevents misunderstandings early in the process. By aligning content and visuals well first, production remains efficient and you maintain control over quality, tone, and clarity.
Once the script and storyboard are approved, we bring the story to life. Timing, transitions, and rhythm ensure that the explanation is pleasant to watch and remains logical. Where relevant, the animation can be supplemented with voice-over, music, and sound design. This results in an explanimation video that comes across as professional while maintaining strong content.
In the final phase, we incorporate feedback and deliver the animation in the appropriate formats for the intended use. Think of a website, presentation, campaign, trade show, internal training, or social channel. The end result is a custom video that suits your brand and is designed to clearly convey complex information.
The cost of an explanimation depends on the content and the desired execution. Therefore, there is rarely a single fixed price that applies to every project. A short 2D explainer video requires a different approach than an extensive 3D animation with technical details, multiple versions, or additional language variants.
Anyone searching for the costs or price of having an explanimation made is usually primarily looking for certainty. That certainty lies in a clear scope. The sharper the goal, target audience, and content, the better a realistic estimate can be made. Therefore, a brief intake is often the fastest route to a suitable proposal. If you want to take the next step, you can also request the price list.
At Animation Agency customization is key. This means no standard video, but a solution that aligns with your communication needs, both in terms of content and visuals. For organizations that value clarity, strategic advice, and high-quality execution, this is often the most effective choice in the long run.
The turnaround time depends on the complexity, the chosen style, and the speed of feedback. A compact explainer video can be produced relatively quickly, while a more extensive process requires more coordination. Think, for example, of technical content, multiple stakeholders, or a 3D product visualization.
More important than pure speed is that the foundation is solid. A good script, clear choices, and a smart storyboard prevent delays later in the process. As a result, you work more efficiently, and the final result is substantively stronger.
Yes. An explanimation is particularly well-suited for social media because you can explain a lot in a short amount of time. It is often smart to translate the main video into shorter versions for each platform, so that the format, length, and viewing behavior align with the channel.
Absolutely. Animation shows its power particularly with technical products, installations, software, and industrial processes. By visualizing steps, operation, and interrelationships, complex information becomes understandable much faster for customers, partners, or internal teams.
Yes. Many clients have extensive subject matter expertise but seek help formulating that information clearly, logically, and target-group-oriented. We therefore collaborate on structure, core message, and storyline to ensure the animation is communicatively strong.
In many cases, this is possible. When communicating internationally, an existing animation can be adapted with different voiceovers, subtitles, or language versions. The best approach depends on the goal and the desired distribution.
Creating an explanimation yourself can be fine for a simple internal explanation or a quick test. However, as soon as content, brand image, and persuasiveness become important, professional guidance is usually more effective. At that point, it is not just about software or animation technique, but primarily about strategy, script, pacing, and visual choices. For extra support, we have practical tips to make your explanimation effective.
Usually, a clear briefing is sufficient to get started. Consider your goal, target audience, subject, schedule, and any existing documentation. Even if not everything is fully worked out yet, we can help refine the request and set up the process properly.
Do you want to have an explanimation made that makes complex information truly clear? Animation Agency helps you from initial idea to final delivery with strategic advice, custom work, and high-quality visual execution.
