Have an animation made

Have a process animation made

Make your process crystal clear in 60-90 seconds. Animation Agency develops 2D and 3D process animations that visualize complex steps, decision points, and dependencies for customers, employees, and stakeholders. With personal attention, honest advice, and top-quality visuals, we deliver custom work that seamlessly aligns with your corporate identity and goals—ready for websites, social media, sales, and onboarding in the Netherlands and Belgium. View a concrete example in practice: Vanderlande FastPick.

3.000+
productions made
800+
organizations helped
154
reviews on Trustpilot
Brand movie from Animation Agency
Film about 3D visualization by Animation Agency
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Why it works

What is a process animation?

A process animation is a short animated video that explains a workflow or chain step-by-step. Think of order-to-cash, installation procedures, safety protocols, service flows, or onboarding. Unlike a general explainer video, a process animation zooms in on the logic: who does what, when, and why—including exceptions and decision points. By translating abstract steps into clear visuals, icons, and infographics, your target audience understands how it works at a glance. The result: fewer questions, faster adoption, and more consistency in execution. A step-by-step instructional animation particularly suitable for training and safety instructions.

Do you primarily want to make concepts or workflows understandable to any audience? Then take a look at the Explainer Animation for Processes. Is it specifically about steps regarding the use or implementation of a product? Then a Product Instruction Animation is often the best fit.

Our work

A selection of our work

A selection of the animations we created for our clients. From short explainer videos to technical 3D animation: every project starts with the question of what the viewer needs to understand.

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Applications

Applications by sector

Process animations work for any organization where clarity, safety, and consistency are important. Some sectors in which we often work:

  • Technology - making customer journeys, API chains, ITIL procedures, data flows, and security-by-design clear to sales and support.
  • Construction - visually safeguarding work sequences, safety instructions, BIM workflows, handover and inspection processes on the construction site and throughout the supply chain.
  • Real Estate - making rental and management processes, service requests, maintenance plan cycles, and sustainability pathways accessible to residents and stakeholders.
  • Education – assessment and application routes, internal processes, and blended learning flows understandable for students and staff.

Do you work in a technical or industrial environment? Check out Animation for technology and industry.

Do you want in-depth information and evidence for its use in process communication? Read The Power of Technical Animations in Industry.

Our working method in 5 phases

Clear steps, dedicated contact persons, and interim feedback moments ensure control over quality and planning.

  1. 1. Intake and goal setting – we map out the target group, desired behavioral change, KPIs, and context. We gather process documentation and determine the common thread: what really needs to stick?
  2. 2. Concept and script – we translate the process into a compact story with a clear structure: problem, steps, decision points, result. You will receive a script proposal including tone of voice and an estimate of the ideal duration.
  3. 3. Storyboard and style – we develop keyframes for each scene. We design icons, scenes, and color schemes in line with your branding. You provide targeted feedback on content and look and feel before we animate.
  4. 4. Animation and audio - we animate in 2D or 3D, add motion graphics, callouts, and infographics, and combine this with appropriate music and professional voice-over. We provide subtitles where necessary.
  5. 5. Review and delivery – we process feedback, deliver in all desired formats and aspect ratios, and assist with versions for websites, social media, and presentations. We provide translations if desired.
Trusted by 800+ organizations
★★★★★Customer review

Good interaction to arrive at a great script and a widely viewed animation. Excellent

Roeland Nagel
Roeland Nagel
Sessy
Co-founder
★★★★★Customer review

Always proactive, deliver on time, and always quality. Would 100% recommend!

Nigel Stephania
Nigel Stephania
Less Noise
Creative producer
★★★★★Customer review

They did a fantastic job! They are quick to respond, understand what you want, and deliver beautiful work

Zoë Smit
Zoë Smit
Go Socialup
Social Advertising Specialist
★★★★★Customer review

Animation Agency knows how to transform complex challenges into understandable and, above all, spectacular animations. Where other animation agencies gave up, they managed to do just that little bit extra

Suzanne Theunissen
Suzanne Theunissen
Creative Studio 66
Concept Developer
★★★★★Customer review

Professional and driven team! Open to creativity and quick to act

Ilona de Baar
Ilona de Baar
That Inner Flame
Founder & Content Marketer
★★★★★Customer review

Based on a concise briefing, they created various beautiful animations. They also contributed valuable ideas to integrate them perfectly into the website, exactly as we wanted. Highly recommended!

Lars of the Children
Lars of the Children
Digital Bosses
Founder
★★★★★Customer review

Animation Agency is a great partner to have in your network. They think along with our wishes and communication lines are short, making them a pleasure to work with

Veerle Dachard Van Enschut
Veerle Dachard Van Enschut
Mosaic World
Brand marketer
★★★★★Customer review

With enormous passion for the craft and animation as an area of ​​expertise, Animation Agency creates really cool videos! Skilled, reliable, and motivated. That works!

Dirk Kremers
Dirk Kremers
Box to Box
Founder
★★★★★Customer review

Fast and professional! A proactive and skilled team with quick (good) results!

Linda Nouwens
Linda Nouwens
The Future Advice
Marketing & communication
★★★★★Customer review

The service is excellent! They are very proactive and always think in terms of possibilities

Richard de Witte
Richard de Witte
Vince People
Owner
★★★★★Customer review

We set up a really cool production together with Animation Agency . It was easy to communicate with and the process was smooth. Definitely worth repeating!

Koen Colle
Koen Colle
Fiks Film
Co-owner
★★★★★Customer review

Good work done by Animation Agency"

Mees Vermolen
Mees Vermolen
Space'M
Owner

Trusted by 800+ organizations

Good to know

Costs and lead time

There is no standard price for process animation – we always work with a custom quote. The turnaround time averages 4-8 weeks, depending on the availability of input and the number of feedback rounds. Do you want a faster delivery? This is often possible with a tighter schedule and clear decision-making.

  • Video length – short and sweet usually works best
  • Style - 2D, 3D or a hybrid style
  • Complexity - number of steps, decision points and variants
  • Audio - voice-over, music, sound design, subtitles
  • Versions - languages, social crops, extra chapters or snippets

2D or 3D process animation?

Both styles can clarify processes – the choice depends on the goal, budget, and desired experience. 2D is often the most cost-effective and lightning-fast to understand. 3D adds realism and depth, ideal for technical or spatial challenges. Do you want to visualize a technical process? Consider a Technical Process Animation.

  • 2D - fast, budget-friendly, strong infographics and icons
  • 3D - realistic productions, spatial insight, high-quality look
  • Hybrid - 2D information with 3D visuals at crucial moments

Delivery and use

You receive high-resolution master files plus versions for website, email, social media, and presentations. We help with distribution and adoption so that your process animation is actually seen and used.

  • Formats - 16:9, 1:1, 9:16 and subtitled versions
  • Languages ​​- Dutch, English or multilingual
  • Toolkit - short snippets and keyframes for onboarding or sales

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1DiscoverWe get to know your question and target audience.
2ClarifyWe make the message sharp.
3AnimateWe design and animate.
4AmplifyWe use the animation for reach.

Frequently Asked Questions

Frequently Asked Questions

Thibault van der Laan
Similar project?
Discuss it with Thibault

That depends on length, style, complexity, and audio. For process animations, we work with a transparent, customized quote. We always recommend the shortest possible video that achieves the goal—that is more effective and cost-efficient.

Twenty minutes of animation is very labor-intensive and rarely optimal for understanding or attention. We recommend a series of short modules for each step in the process. This keeps viewers focused and keeps production and update costs manageable.

Intake and goal setting, concept and script, storyboard and style, animation and audio, review and delivery. These phases provide control over content, planning, and quality, with clear feedback points in between.

Check out our reviews on Trustpilot