Frequently Asked Questions.

Yes. Animation Agency creates product visualizations and animations based on, among other things, CAD, STEP, technical drawings or sketches, and reference images.

A product visualization usually shows the product as a still image or render. A product animation adds movement to explain, for example, operation, construction, or benefits. Which form is best depends on your communication goal.

That depends on the application. A static 3D image works well for quick orientation or product pages. An animation is often more effective when coherence, functionality, or sequence is important. Interactive 3D viewers, simple configurators, or AR visuals can be suitable when the user wants to explore on their own, and can also be used to visually explain features or provide insight into components via exploded product views .

Yes. A 3D visualization can be developed based on CAD, STEP, or technical drawings before a physical prototype is available. If those files do not yet exist, it is also possible in some cases to work from sketches or reference images.

This begins with mapping out the main solution, the supporting components, and the relationships between them. For visualization, the next step is to reduce that coherence to a clear visual story that aligns with the communication goal.

A product ecosystem is the totality of products, components, or complementary elements that together form one broader solution. The value lies not only in each individual product, but precisely in the interplay between them.

Animation studio Animation Agency makes everything possible. Would you like to brainstorm with us, create a stunning animation, and discover how to successfully bring your final product to the world? Let's get acquainted. Call or email us! Let's animate your story.

Start with a sharp script and storyboard. Next, choose the illustration style, record the voice-over, and animate the scenes with a logical structure and clear transitions. Finally, add music and subtitles and export in the appropriate formats for web and social media. We guide you through every step. Also read Tips for effective explanimations.

That depends on duration, complexity, illustration style, voice-over, music, and the number of versions or languages. We work with custom quotes so you pay exactly for what you need. Share your goal, target audience, and desired length, and you will quickly receive a clear indication.

Animation studio Animation Agency makes everything possible. Would you like to brainstorm with us, create a stunning animation, and discover how to successfully bring your final product to the world? Let's get acquainted. Call or email us! Let's animate your story.

No. Tools like ChatGPT help with concept and script, but professional 3D animation and real estate visualization require specialized software, artists, and a tight production process. That is exactly where we make the difference.

That depends on the level of detail, number of scenes, audio, 360 elements, and input quality. Because everything is custom-made, we work with a quotation based on your requirements. Share your drawings and goals, and you will quickly receive a concrete proposal.

A 3D visualization is a still, photorealistic image. A 3D animation is a video with camera movements, allowing viewers to experience spatial insight, atmosphere, and routing. We often combine both: stills for brochures and websites, and animation for sales and social media.

Schedule a no-obligation intake. We will then help you think about the best format, the right style, and the smartest way to deploy it within your learning environment.

Yes. Many tour platforms support VR mode via WebXR, allowing you to view the tour in stereoscopic mode using a headset like Meta Quest or a smartphone in a simple cardboard viewer. Ensure sufficient resolution per scene, a clear UI, and short loading times. Add a clear starting position and teleport hotspots for comfortable navigation, and specifically test your tour in VR for the readability of text and icons.

Do you want to enhance your tour with clear explanations, animations, or 3D visualizations? Animation Agency helps you with custom 2D and 3D animations that make your tour, product, or process understandable and convincing.

A 360 virtual tour is a series of linked 360 photos or videos that allows you to interactively navigate through a location. You rotate the camera with your mouse or finger, tap on hotspots to go to the next location, and you can open additional information, video, or route maps. The result is a realistic online tour that works on desktop, tablet, and smartphone, and which you can easily share via a link or embed code.

Most 360 cameras have two fisheye lenses that capture a photo or video simultaneously. The camera or software “stitches” these images into a single equirectangular 360 file. For higher quality, you can bracket for HDR, use a tripod, and set manual exposure. In professional workflows, you create multiple overlaps with a DSLR on a panoramic head and stitch them in software for maximum sharpness and control.

ChatGPT can help structure information, formulate a storyline, or set up content for a workflow. In addition, a professional workflow infographic requires strategic information design, visual execution, and animation. It is precisely this combination that determines whether complex information is truly conveyed clearly.

ChatGPT can assist with structuring information or formulating an initial content outline, but cannot deliver a custom infographic like those developed by a specialized studio. For investor communication, information hierarchy, visual quality, brand consistency, and clear data visualization are precisely crucial.

That depends on the amount of input, the complexity of the information, and the chosen format. A compact, static infographic has a different structure than an extensive visualization with many figures and processes, or a video infographic. Therefore, the price is usually determined based on the content and the desired execution.

No, but a clear core message and good source information do help to arrive at a strong structure more quickly. Especially in multilingual projects, it is important that the content is factually correct before the different language versions are developed.

Yes, Animation Agency also offers interactive infographics. This is particularly interesting when you want to display more information than fits in a single static visual, or when users need to explore elements themselves.

A software tutorial animation primarily helps to clearly explain software, a workflow, or a concept. A product onboarding video is more specifically aimed at new users and the first steps in using the product. In practice, these formats can overlap, especially with more complex software.

Yes, that is possible. Especially during software rollouts within teams or organizations, onboarding videos are suitable for training via intranet or LMS. This way, employees receive a consistent and visually clear explanation of processes, workflows, or tool usage.

Not automatically. Video works well for explanation, context, and visual demonstration. Interactive guidance often works better when users need to perform actions immediately. In many SaaS onboarding flows, the best solution is a combination of both.

That depends on the goal, but in practice, short usually works better. An onboarding video should quickly clarify what the user needs to understand or do. For an initial introduction or one specific task, a compact video is often more effective than a long explanation covering too many topics.

An instructional video focuses on explaining actions, usage, or processes step by step. For products with complex functionalities, an instructional video is often used to show users how a specific function, interface, or technical step works, for example in the form of a software tutorial animation or a product onboarding video for SaaS.

That depends on the complexity of the content, the desired style, the length, and the choice between 2D and 3D. An explainer video for complex functionalities often requires extra attention to script, structure, and visualization, because the information must be not only correct but also immediately understandable.

No. In addition to marketing, it is also used for sales, onboarding, internal communication, stakeholder explanations, and product introductions. Especially with complex software, one clear visual explanation can be used in multiple places. Those who wish to delve deeper into product visualization and applications first can read more background information on that.

Yes. Visualization helps new users understand more quickly how a platform works, which steps are important, and where the value lies. As a result, the explanation becomes more accessible than with text alone or static screen images. A SaaS onboarding video accelerates activation and reduces the support burden.

A SaaS explainer animation is suitable if you want to clearly explain in a short time what problem your software solves and why your solution is relevant. This is particularly effective on websites, in campaigns, during sales, and onboarding. For software companies specifically looking for IT and SaaS animation, this is often a suitable format.

SaaS product visualization is the visual explanation of a software product so that people understand more quickly what it does, how it works, and what value it offers. This is often done using animation, motion graphics, or other forms of visual product communication.

In industrial projects, confidentiality is often essential. Therefore, NDAs and secure file exchange are frequently used. This is particularly relevant when sensitive CAD data, product innovations, or internal processes are shared.

Yes. The same basic animation can often be used for multiple purposes, provided it is structured smartly. For sales, the emphasis is often on benefits and functionality, while for training, steps, safety, and actions take center stage.

Many technical animations are delivered as MP4 in 4K or 1080p. In addition, channel formats such as 16:9, 1:1, and 9:16 are common, as are subtitles, multilingual versions, stills, and short snippets for additional use.

The lead time depends on complexity, available source material, revision rounds, and the desired style. For custom projects in the industry, this often involves a process of several weeks. A realistic schedule is usually drawn up based on the project scope.

Technical instructional animations are used for maintenance, assembly, installation, onboarding, safety training, and e-learning. They help to clearly explain actions step-by-step and convey them consistently.

Yes. If no usable CAD model is available, an animation can also be built from technical drawings, photos, reference images, or a prototype. However, that usually requires additional modeling.

Yes, that is often precisely the most efficient route. Existing CAD data helps with accuracy and accelerates production. Commonly used file formats include STEP, STP, IGES, SolidWorks, and Inventor.

3D technical animations are particularly suitable when product detail, internal workings, spatial insight, or realistic presentation are important. This is often seen with machines, installations, exploded views, and assembly instructions.

A standard animation more often focuses on atmosphere, storytelling, or brand experience. A technical animation revolves primarily around factual accuracy, logical explanation, and visualizing functionality, coherence, and sequence.

These are animations that visually explain industrial products, machines, processes, or instructions. They are used to make complex technology understandable for, for example, customers, operators, mechanics, and stakeholders.

If your message is simple and standard, a template may sometimes suffice. However, when your brand, content, or target audience calls for nuance, customization offers much more control over clarity, style, and persuasiveness.

Custom animations are particularly valuable when clarity has a direct impact on understanding, engagement, and conversion. If you want to have an animation made that perfectly suits your goal and target audience, a custom project is usually the smartest choice. Also, check out our animation portfolio for concrete examples.

The turnaround time depends on the length, style, and complexity of the project. The more custom work involved in script, design, and animation, the more important a well-aligned process becomes. A realistic schedule only emerges when the content and requirements are clear.

A custom animation begins with defining the goal, target audience, and core message. This is followed by the script, visual style, animation, and audio. Each step is tailored to exactly what you want to explain and how the animation will be used. If you are curious about how such a process is approached in practice, take a look at our workflow.

Yes, especially for subjects that are substantively complex. A good process helps to better align the goal, script, visual direction, and feedback moments. As a result, the likelihood that the final explanimation will be clear, consistent, and convincing is increased.

Multiple messages in a single video, an overly complex script, unclear target audience choices, and visuals that distract instead of clarify. Even a beautiful animation without strategic content often lacks impact. Read more about pitfalls in explainer animation.

That depends on what you want to explain. 2D explainer animation is often strong for clear, fast communication and conceptual explanation. 3D, on the other hand, can add a lot of value if you want to clearly visualize products, technical details, or spatial effects.

As long as necessary to clearly explain the core message, but as short as possible to hold attention. In many cases, a compact video works best because it forces clear choices regarding message and structure.

Be sure to check whether the scope, included components, the level of coordination, and the expected output are clearly stated. This allows you to compare quotes based on content rather than just the total price. Briefing your animation agency properly.

Not necessarily. If your goal and message are clear, a good agency can advise on the best fit. Animation Agency offers explainer animations in 2D and 3D, depending on the request and the content that needs to be explained.

No, but experience with complex communication challenges is certainly valuable. An agency does not need to know your sector exactly if it excels at quickly grasping and visually translating content.

Usually, two to four agencies are enough to clearly see differences in approach, quality, and price. Comparing more parties often yields little additional insight and delays the decision.

Yes, social campaign animations can be developed for various platforms and placements, including short videos, reels, shorts, and stories. It is important that the execution is adapted per channel in terms of tempo, proportion, and information density. For ad-oriented applications, an advertising animation can be a good fit, and those who want to know more about performance can look at the ROAS with AI animation in social ads.

Yes, precisely there it often is. In B2B campaigns, complex information often needs to be made understandable quickly. Animation helps to convey propositions, processes, or product benefits in a structured and visually clear manner. Furthermore, if the focus is on results, animation for sales and conversion is also a logical follow-up.

Commonly used formats are 16:9, 1:1, and 9:16. Which aspect ratio is most suitable depends on the channel and the placement. For Stories, Reels, and Shorts, vertical is usually logical, while other placements may benefit from square or landscape imagery.

As short as possible and as long as necessary. For many social placements, a compact animation works best, especially when the core message is clear in the first few seconds. The ideal length varies by platform, target audience, and campaign phase.

Not automatically. Animations work particularly better when movement helps to grab attention faster or build information more clearly. The effect depends on the message, the creative execution, the channel, and the match with the campaign goal.

Yes, especially then. Motion helps add structure, focus, and explanation to information that would otherwise quickly become abstract or difficult to follow. As a result, not only is the brand strengthened, but the communication becomes clearer. For applications on social channels, it is important to design for short attention spans and a clear hierarchy.

Especially when your brand communicates frequently via video, campaigns, social media, presentations, or digital platforms. It is particularly valuable if you want to convey complex information clearly while simultaneously building brand recognition.

A logo animation is usually a single branded asset. Moving branding is broader and also includes animated typography, transitions, visual language, social assets, and other motion elements that together form a consistent brand appearance.

This can be done by animate a static element, such as a logo, illustration, or visual, using motion graphics. In branding, it is not just about adding movement, but about choosing the right movement that suits your brand identity and application.

No. The same psychological principles are also relevant for product explanations, stakeholder communication, internal communication, and innovation presentations. Wherever clear visual communication is needed, animation can help create more understanding and engagement.

This is precisely where animation is often particularly effective. When information is technical, abstract, or layered, animation helps to clearly visualize processes and benefits. This makes the message more accessible to customers, stakeholders, and other target audiences.

Psychology explains why people respond to movement, color, rhythm, visual simplicity, and stories. By consciously employing these elements, animation can accelerate understanding, strengthen emotional connection, and positively influence behavior.

Animation helps to attract attention, simplify information, evoke emotions, and make messages easier to remember. As a result, it increases the likelihood that viewers will stay engaged longer and understand more quickly why a product or service is relevant.

For digital interfaces, Lottie and SVG are often used due to their flexibility and relatively lightweight deployment. In other situations, video formats such as MP4 or WebM may be suitable, for example for headers, campaigns, or broader visual applications.

The costs depend on the type of animation, the complexity, length, style, and the number of versions or formats. A simple micro-animation requires something different than an extensive explainer video or 3D animation. Therefore, this is usually determined on a project-by-project basis.

The 12 principles of animation originate from the classical animation world and cover timing, anticipation, easing, and natural movement, among other things. For UX, timing, clarity, and smooth transitions are particularly relevant, as they directly influence how logical an interface feels.

Commonly used types include hover animations, loading animations, scroll animations, form feedback, onboarding animations, motion graphics, and explainer videos. Which one fits best depends on the UX goal.

No. Animations only improve UX if they have a clear purpose. They must aid in focus, feedback, explanation, or progress. Without a function, they quickly become distracting or slow down the process.

Animations is a broad umbrella term for moving images in digital experiences. Micro-animations are small, functional animations within an interface, such as button feedback, form status, or progress indication.

Yes, especially then. An explanimation helps to break down abstract, technical, or hard-to-see information into an understandable visual story. As a result, it is a powerful form of visual communication for products, processes, and innovations.

That depends on what you need to explain. 2D is often suitable for clear, accessible explanations. 3D can offer added value when form, technology, space, or product details are visually important. Both are used as custom solutions, depending on the message and content.

As short as possible and as long as necessary. The ideal length depends on the complexity of the subject, but in many cases, a compact video works better than an extensive explanation with too many details.

A compelling explanimation combines a clear core message with a logical structure, strong visualization, and an appropriate voice-over. The video helps the viewer understand something quickly while simultaneously clarifying why it is relevant.

Yes. The process runs from script to sound design, ensuring that content, visuals, and audio align well.

Including protocols, treatment options, innovations, working methods, and instructions. The animation is built around the information that is truly relevant to the target audience.

Yes. Animation Agency offers custom healthcare-oriented explainer animations in 2D and 3D. The choice depends on the content, the purpose, and the way in which the information is conveyed most clearly.

For healthcare organizations and teams that want to clearly explain complex information to patients, healthcare professionals, or a wider audience. Think of communication regarding education, training, onboarding, or safety.

There is no fixed ideal length. The right duration depends on the channel, target audience, and goal. Shorter versions often work better on social media, while a product or explainer animation on a website can be given more space as long as attention is maintained.

If you want to have an animation made with measurable results, it helps to include the measurement plan in the concept phase. This ensures that the story, CTA, and tracking align from the start, allowing you to How to use your animation video after going live for better performance. If you focus primarily on commercial impact, Animation for sales and conversion a logical next step.

Only if reach is your main goal. Views provide limited insight because definitions vary by platform and autoplay figures can distort. For a complete assessment, also look at retention, clicks, and conversion.

That depends on the goal. For awareness, reach and watch rate are important; for engagement, watch duration and CTR; and for conversion, primarily leads, inquiries, or purchases. Retention is a useful additional KPI in many cases because it shows where interest is waning.

By first defining a concrete goal and linking appropriate KPIs to it. Then, you measure viewing behavior, retention, clicks, events, and conversions via platform analytics, GA4, and UTM tracking. The best insights emerge when you combine that data with feedback from the target audience.

Not always completely, but timing adjustments are often necessary. This is because sentences can be longer or shorter depending on the language, causing them to fall differently in relation to visuals and transitions.

Yes. For animations without voice-over, text, labels, and other on-screen graphic elements can be adjusted to the desired language. Sometimes, a minor visual rearrangement is also required.

Often yes, especially if you want the animation to feel professional, local, and easy to follow. Subtitles can be a good solution, but a native voice-over usually creates more impact and more natural communication.

Multilingual animations can be developed or adapted in various languages. Common examples include English, French, and German. Which language versions are most suitable depends on your target audience and markets.

3D visualization is the same as 3D visualization. It is the generic term for making a product, process, or environment digitally visible. Whether you are looking for a single hero render, a series of e-commerce images, or a short product animation in 3D, 3D makes it consistent, scalable, and brand-loyal.

The investment depends on factors such as model complexity, the number of variants, desired resolutions, the number of frames or seconds of animation, and any interactive elements. Whether usable CAD data already exists also plays a role. We are happy to help brainstorm smart reuse scenarios so that you can derive multiple deliverables from a single 3D setup. Request a no-obligation quote for a customized price.

You start with a clear briefing and basic material such as CAD or STEP files, sketches, or reference photos. Next, we model the object, add materials and lighting, determine the camera and composition, and render the final image or a short animation. For the web, we can add scroll or hover interactions so that visuals actively contribute to engagement and conversion.

A 3D visualization is a photorealistic image or short scene created entirely digitally. You see exactly how a product, system, or space looks and works, including materials, lighting, and context. It is ideal when you do not yet have prototypes or want to showcase features that are difficult to capture clearly with photos.

No problem. Using a DWG/PDF file, photos, and a materials list, we accurately model the object or environment. We agree on the level of detail and schedule with you in advance.

You can securely share large packages via WeTransfer, SharePoint, or a download link. Compress as a ZIP, bundle textures, and list the units used. If you are unsure, send us a link and we will check it.

3D printing is usually done using STL or STEP. For visualization, FBX and OBJ are common due to material and UV support. If you only have STL, we can often still make it suitable.

CAD files such as STEP or RVT are ideal as a technical basis. For visual production, we often work with FBX or OBJ, including materials and textures. We advise on the most efficient approach for each project.

Yes. We work with common CAD and mesh formats such as DWG, RVT, IFC, STEP, FBX, and OBJ. If conversion or cleanup is required, we handle this in consultation with you so that you quickly have a reliable foundation.

Choose animation for storytelling and emotion across multiple spaces, and 360 for interactive orientation and longer engagement on web and mobile.

Proportions, light and shadow, material realism, humanity in styling, and consistency with architectural and brand principles.

For 4 to 6 stills, you often allow 1 to 2 weeks. A 360 tour or short animation typically requires 2 to 4 weeks, depending on input quality and revision rounds.