An animation video transforms complex information into clear, visual stories that are quickly understood. Below you will find the definition, the main types of animation, when to use animation, and how the production process works, based on proven best practices.
An animation video is a series of still images that follow in such a way that you see movement. Instead of live action with actors, you work with drawn or digitally created elements. This can be 2D, 3D, or motion graphics, often combined with voice-over, music, and sound design. Thanks to this flexibility, you depict abstract processes, products, or instructions step-by-step. That is why you often see animation as explainer videos, corporate animations, or product demos on websites, social media, and in sales presentations. Would you like an overview of the forms within animation? View the types of animations. Want to know more about the role of voice work? Read all about the voice-over for animation videos.
Variants such as whiteboard animation and explanimation fall under 2D and motion graphics and are often used for crystal-clear instructions or onboarding.
Undecided between 2D and 3D? Consider the goal, target audience, and budget to determine what fits.
Not sure yet which style best suits your goal and target audience? Determine what works based on complexity, lead time, and brand identity.
Make complex information clear, understandable, and convincing
Curious about the budget and price breakdown? How much does an animation video cost?
Are you unsure about the ideal duration per channel? How long should an animated video be?
Do you want to see the entire process step by step? Animation video step-by-step plan: from idea to delivery
Is your question not listed? Feel free to ask.
Ask your questionAn animation video is moving imagery composed of successive still frames that are digitally animated and often combined with audio for explanation or storytelling.
Animation includes 2D animation, 3D animation, motion graphics, stop-motion, and variants such as whiteboard animation and explanimation.
Commonly used categories are 2D animation, 3D animation, motion graphics, and stop-motion.
An animated film is a longer production in which the story is told entirely through animated images, ranging from short films to feature films.
For inspiration: view animation video examples.
Do you want to explain your story simply and visually powerfully? Animation Agency in Eindhoven and Amsterdam creates 2D, 3D, and technical animations that make your message land. Contact us for honest advice and custom work.
Whether it concerns an ambition, product, process, technology, or idea: we make visible what makes it special and translate it into imagery that is clear, convincing, and impossible to ignore.
