WoningBaas - Enjoy like a Boss

Dutch Magnetics manufactures magnetic systems for separating materials. With the High Intensity Drum Magnet, the most important process takes place inside the machine, and a magnetic field is invisible. Consequently, it was difficult to explain how it works using only photos, drawings, or specifications.

INSPACE has one proposition, but many different target audiences. Each group views the same platform with a different question or doubt. Therefore, INSPACE wanted social ads that are recognizable per target audience, and that are quick to test and scale up.

Vanderlande's STOREPICK consists of many components that together form a single process: handling loose boxes, storage in the ADAPTO system, transport via conveyors, load forming, and the automatic assembly of pallets. In reality, such an installation occupies an entire hall and everything happens simultaneously, making it difficult to follow on the floor or in photos.

ParkinsonNL wanted an explainer for an important communication moment leading up to a launch. In healthcare and for charities, communication is not just about information, but also about understanding, trust, and recognition. The subject matter is substantive and sensitive, and needed to be made understandable to a broad audience.

Eindhoven University of Technology conducts research into diverse forms of integrated circuits, from open-source chip design to photonics and neuromorphic systems. This technology operates at the micro- and nanoscale and is largely invisible. The university wanted to better explain its research to international researchers, students, and partners.

MaxoRize was on the eve of the launch of an innovative wellness device. The product combines ease of use with internal technology that the user never sees. During the launch, it had to quickly become clear how it works and what it delivers, without overwhelming the viewer with technical details.

INSPACE is an AI-driven SEO platform, from technical audits to automated content creation. Such a platform is difficult to explain in a few sentences. INSPACE asked us for an explainer and a series of advertisements that clearly present the platform and stand out immediately.

Kreber develops installations for prilling: the conversion of molten material into small, round particles. With the MicroPrilling Unit, Kreber produces microparticles with a diameter smaller than 500 micrometers. The process takes place within the installation, and Kreber wanted to make it visible to customers in the chemical, food, and pharmaceutical industries, among others.

The demand for housing in the Netherlands continues to grow, and with it the pressure on accessibility and livability. More homes mean less space for private cars and more space for bicycles, public transport, and shared mobility. To address this, area developer AM developed the StartHub: not a grey parking garage, but a place where mobility, sustainability, and meeting come together. That concept had to be explained to residents, municipalities, and investors before anything was built.

Prilling is often associated with large towers. With the Static Vibro Priller, Kreber demonstrates that it can also be done compactly, with production volumes of 20 to 100 tons per day. The system uses controlled vibration to convert molten material into uniform prills. Kreber wanted to clearly explain this operation to customers and prospects.

Vanderlande develops logistics systems for warehouses and distribution centers. FASTPICK is their goods-to-person system for order processing, featuring intelligent shuttles that store and retrieve products. Vanderlande wanted to demonstrate how fast, accurate, and scalable FASTPICK works, from store orders to consumer orders.

With the EVO, Zonneplan launched a new generation of micro-inverters. For the launch, Zonneplan wanted a single consistent visual identity across all channels, from website to campaign, and therefore opted for a complete 3D content package.

SalarFusion develops software that makes payroll administration simpler, more secure, and more efficient. The platform serves various target groups, and each group approaches it with a different need. The payroll professional wants to process client changes faster. The entrepreneur wonders if they cannot handle their payroll administration themselves. And among those entrepreneurs, a director-major shareholder is yet another different individual from a small SME owner.

With the Charge 2, Zonneplan launched a new charging station powered by the AI ​​platform Powerplay. The charging station charges for free when there is a surplus of electricity, charges smartly at the most cost-effective times, and protects the home against power outages. For the launch, Zonneplan wanted to showcase these benefits in short videos for the website and online campaigns.

Vacant real estate poses risks: vandalism, loss of value, squatting, and unsafe situations. Monoma offers owners flexible advice and management to mitigate those risks, and shares the proceeds if a vacant property generates income. Monoma wanted to explain this approach in a single English-language video.

Schleifenbauer develops and manufactures intelligent PDUs in the Netherlands—the power distribution units in server racks and data centers. With the PDU 5.0, Schleifenbauer introduced a new generation with more features than ever. These innovations had to be made clear to data center managers in just over a minute, without a long list of specifications.

Air Liquide supplies calibration gases: precisely formulated gas mixtures used by laboratories and companies to calibrate their analytical instruments. Anyone ordering such a mixture must know exactly what they are specifying, from blending tolerance to uncertainty and traceability. Air Liquide wanted to explain these concepts clearly to customers, in English and in short videos.

NXTGEN Hightech is a Dutch innovation program, launched in 2023, working on the high-tech equipment of the future. With 300 partners, 60 projects, and six domains, it is a large and complex undertaking. NXTGEN Hightech sought a short video that shows at a glance what the program is and where it is headed.

Within the NXTGEN Hightech innovation program, parties are working on six domains and two system technologies. Each domain has its own societal challenge and its own innovations. For each domain, NXTGEN Hightech wanted a video explaining why the domain matters and what the program contributes to it.

Zonneplan calls the Nexus Home Battery its most innovative product to date. At the same time, Zonneplan launched Powerplay, the AI-driven energy platform that controls the battery based on real-time data from the energy market. For that launch, Zonneplan sought a short teaser for early adopters and an explanation of what Powerplay does.

Floral Trade Group is a family of companies in flowers, plants, and decorative materials, with customers ranging from specialist florists to large supermarket chains. The group wanted to tell its story as a unified whole, with the heart of flowers as the connecting image.

With MijnLucas, SintLucas launched a personal portal for pupils, students, and staff: all important information in one place, partially customizable, and accessible via the app, laptop, or within Teams. To ensure the portal was well received, every target group needed to see what MijnLucas does for them.

When buying a new-build home, you have to deal with many parties: the builder, kitchen supplier, bathroom, flooring, plastering, and styling. Coordinating these takes time and knowledge that buyers do not always have. WoningBaas arranges the entire finishing process from a single source and wanted to clearly communicate this to new-build buyers.

RefNat4LIFE is a European project that encourages the transition to climate-friendly cooling. Natural refrigerants reduce greenhouse gas emissions, and efficient, climate-friendly devices are already available. RefNat4LIFE wanted to direct two target groups to their free webinars and online courses: technicians in refrigeration, air conditioning, and heat pumps, and entrepreneurs in small food retail.

Bouwgrondvinden.nl brings together owners of building land and those seeking a business plot. Two groups with opposing needs: one wants to sell, the other is looking for a location. Bouwgrondvinden.nl wanted to explain to both how the platform works.

INDOCS developed CMAI, case management software that combines status updates, templates, AI summaries, and suggestions with integrations into Microsoft 365, Teams, Outlook, and SharePoint. Because the software consists of many layers, prospects did not immediately see how everything works together.

Gilde BT Software wanted website visitors to immediately understand what their platform does and why it is relevant. A long explanation or a series of screenshots does not fit that, so the question was how to introduce software in a few seconds.

Inspace wanted a logo animation that suits a brand working with technology and AI: modern, light, and just a little different from a standard logo reveal.

Embora provides software for BI and integrations, among other things. For Embora's videos, a logo animation was needed that is calm and recognizable.

Ecobit is an AFAS partner. For Ecobit's videos, a logo animation was needed that opens and closes in their own corporate style.

Cedergroep is a school group. The vision animation was accompanied by a logo animation that is calm and connecting, just like the group itself.

CBCI stands for Circular Bio-based Construction Industry. The explanimation for CBCI included a logo animation that illustrates the concept of circularity.

Boston Bay Bulls is a digital community with its own mascot: a bull on a shield. A powerful logo animation was needed for the community's videos.

For the Boehringer Ingelheim videos, a logo animation was needed that matched the calm, meticulous look of the brand.

4Everyware wanted an energetic logo animation that matches the brand's payoff: always a big deal.

SalarFusion is payroll software with the tagline "The power of simplicity". For the target audience animations, a logo animation was needed that gives the brand a modern look.

ECR Nederland supplies refrigeration technology and systems for sustainable cooling. The explainer animations included a logo animation in the blue corporate identity.

Aircargo Consultants is active in air freight. The company wanted a short logo animation in its own red corporate style.

The corporate video of Floral Trade Group was accompanied by a logo animation that connects the brand with the flower fields.

Data Valley is an incubator for innovation. The corporate animation included a logo animation that is simple and clear.

DoucheSimpel rents out mobile showers. The corporate animation included a logo animation that immediately shows what the brand is about: water.

For the game Blood and Doom, a title animation was needed that matched the game's dark fantasy world.

During the opening weekend of Lichtbos Vibes, Landgoed De Wielewaal was opened to the public for the first time. Commissioned by the Municipality of Eindhoven, Thinc Ahead developed the concept, the story, the voice-over, and the footage. Animation Agency realized the projection mapping on the manor house. Visitors walked to the house via an audio tour, where a projection of approximately six minutes was the central moment of the evening.

VekaBest provides digital theory courses and exam training for road and boating licenses. The course material consists largely of rules and situations that depend on context, sequence, and the correct decision. Text and static illustrations proved insufficient for this: situations such as breakdowns on the road, driving abroad, or handling emergencies in tunnels required significant interpretation from students and slowed down the learning process.

With the Calcasa Desktop Valuation, you know what your house is worth for a fraction of the price. To reach consumers directly, Desktop Valuation wanted short advertisements for social media: first by argument, then by life situation.

ECR Nederland supplies the Intarcon waterloop, a cooling system that uses propane as a natural refrigerant. European legislation is phasing out the use of synthetic refrigerants, and the waterloop is an alternative. To understand why this system is innovative, you must first know how a conventional cooling system works. ECR wanted to clearly illustrate this explanation.

Puzzel is a European software company that helps contact centers manage all customer interactions. Technology is changing rapidly, and with it, customer expectations. Contact centers are at the heart of this and want less complexity, not more. Puzzel wanted to show how their ecosystem solves this.

The Lorentz Casimir Lyceum in Eindhoven opened its third building, following its start on Parklaan and the previous premises. For the official opening, the school wanted to connect the history and DNA of the school with the new school plan in a special way: by letting the namesakes speak for themselves.

Anyone commissioning an animation for the first time often doesn't know what to expect. How does it start, when can you make adjustments, and when is it finished? That's why we created an animation about our own working method, so that clients know in advance how the process unfolds.

Ventasol helps homeowners make their homes more sustainable with heat pumps, solar panels, and window frames. Those starting out often don't know where to begin or which choice yields the best results. Ventasol wanted to show in one minute what they offer and how the process unfolds, from advice to implementation.

MegaSolar supplies and installs solar panels and wanted to lower the barrier for people hesitant about making the switch. Potential customers needed to understand at once what solar panels yield and how the process at MegaSolar works, from initial contact to a working installation.

The National Energy Comparison Tool helps consumers and businesses find a better energy contract. For many people, switching feels like a maze of contracts and terms and conditions. The National Energy Comparison Tool wanted to show in a short video how easy it is to switch through them.

Film Agency is the sister company of Animation Agency for video production. A film brand deserves a logo animation that feels like the opening of a film.

Grundstückfinden is the German-language version of a platform for building land. A custom logo animation was required for the German market.

For the holidays, Re-Aves wanted to send clients and business partners a Christmas greeting that matched the animations we had previously created for them. Not a standard Christmas card, but a short animation in their own visual language.

Re-Aves produces components and complete modules according to the build-to-print principle: precisely according to the customer's specifications. For clients in the manufacturing industry, Re-Aves wanted to show the services they offer and how the process works.

For the launch of the NEEV GMT, the Dutch watch brand wanted a commercial that presented the watch, even before the physical prototype was ready. At that time, the watch existed only as a design.

Wyli develops patented mounting systems for steel and concrete construction. In this field, play-free yet easy assembly is essential for a sound structure. Wyli wanted to reach new customers with a short campaign while simultaneously demonstrating how their products are assembled in practice.

Nabij Wonen is a housing association committed to affordable and sustainable housing. During the sustainability upgrade of its rental homes, Nabij Wonen wanted to let tenants know in advance what would happen in their homes and what the benefits would be. A proven explainer animation already existed: we previously created one for another housing association.

Ecoonex develops heat exchangers that recover residual heat from industrial waste streams. This heat is reused to preheat air or water, generate low-pressure steam, dry sludge or pulp, or even generate electricity. The result: less fuel, less emissions. It was necessary to demonstrate to customers in the petrochemical, energy, steel, paper, biomass, and waste incineration industries how this works technically.

Vacant buildings, construction sites, infrastructure, events, and parking lots: valuable materials are located everywhere, while there is increasingly less supervision. WatchTower Security Solutions secures these locations with cameras and wanted to showcase its solutions in a short English-language video.

De Korenaar is a primary school that works with inclusive education: children with and without disabilities attend school together in their own neighborhood. The care a child needs comes to the school. De Korenaar wanted to show what that means in practice, told by the people who do it every day.

Housing association Heuvelrug Wonen is making homes with a low energy label more sustainable. For tenants, such a project raises questions: what is happening in my home, how long will it take, and do I have to move out? Heuvelrug Wonen wanted to answer those questions in advance, in a video that every tenant can follow.

Skrendi is a limited edition eyewear brand made by travelers, with travelers, for travelers. For the launch of a collection, Skrendi sought commercials that convey the brand's travel vibe.

Many entrepreneurs try one form of marketing after another without success. Advertising in magazines, newspapers, and with flyers no longer works as it used to. One Media helps entrepreneurs advertise regionally on Facebook, Instagram, and Google, and wanted to explain why that works better.

Dicetale Games developed Blood and Doom, a game set in the dark fantasy world of Athyr. For the Kickstarter campaign, a trailer had to instantly transport potential backers into that world, using illustrations that had already been created for the game.

KRN in Veghel processes plastic waste into new raw material. Hard plastics such as garden furniture, old waste containers, car bumpers, packaging, and horticultural waste are given a second life there. KRN wanted to demonstrate how automated that process is, and that the goal extends beyond recycling: reducing our planet's plastic footprint together with customers.

With the MKII edition, NEEV Watches launched a day-date watch with a blue dial. For the launch on social media and the website, NEEV wanted a short commercial that matched the name and the look of the model.

Montessori College Eindhoven distinguishes itself with respect, equality, and trust, small-scale education, and ample space for art, culture, and creativity. You only truly feel that difference when you walk around. The school also wanted to convey that feeling to students and parents who still have to make a choice.

Lekkerland runs savings promotions on screens in stores. For the Farm Friends savings campaign, a short animation was needed that clearly explains in a few seconds what you are saving for and how.

The Watch Protection Clip is an invisible lock that protects a luxury watch. The product is small, precise, and made for people who treat their watch with care. In a short advertisement, Watch Protection Clip wanted to show what the product does and who it is for.

VGE manufactures and supplies UV-C equipment for water disinfection, tailored to customer needs. The demand for sustainable solutions for clean and safe water is growing worldwide. VGE wanted to show in a single video what the company makes, for whom, and what it stands for.

Yellow Cubes Content creates content and manages social media for a wide range of clients. For an agency that makes others visible, a strong brand story of its own is important. YC Content wanted to show what they do and how they work in one minute.

Based in Nuenen, VCN Verzekeringen forms the link between insurers and intermediaries, offering a broad range of products for consumers and SMEs. Digitization and automation are becoming increasingly important in this collaboration. VCN wanted to tell this story to intermediaries and its own employees.

DoucheSimpel rents out portable showers for those renovating, organizing an event, or wanting to offer customers an extra service. It is a service that many people only think of when they need it. DoucheSimpel wanted to show in a single video who it works for and how easy it is to arrange.

Remco de Reus designs automotive sculptures under the name RdR Car Sculptures. They are built digitally in SolidWorks and exist as detailed 3D models. To allow people to experience these designs, he enlisted Animation Agency .

JP.Cars helps car companies with data: what exactly is a car worth, and how does each feature affect that value? That is an abstract message. JP.Cars wanted a short video for the website header showing just how detailed their data is.

Summa College wanted to present the Event Producer MBO program in an attractive and clear manner to prospective students. What does the program look like from year to year, and why is it suitable for someone who dreams of hosting their own event? That story had to speak the language of the target audience.

The Leadership Community aims to create one million strong leaders. For them, leadership is about more than managing: it is about taking responsibility and getting the best out of yourself every day. For the launch of their platform, they were looking for a video that makes that mission tangible.

Sessy is developing a smart home battery that stores self-generated solar energy for later use. For many households, a home battery was still an unknown product in 2022: what does it do, is it compatible with my solar panels, and what is the return? Sessy wanted to explain this clearly to consumers in just over a minute.

KROWD is a platform that allows creators to get paid for their online content. Many creators share their content for free and without full control. KROWD wanted to show those creators in a short English-language video how easily things can be done differently.

We Care consists of two companies. Handle With Care Geboortezorg provides maternity care to new parents, and Handle With Care Opleidingen trains maternity nurses with accredited courses and training, both in-person and online. An animation was needed for both companies, each with its own goal: brand awareness for maternity care, and brand awareness plus leads for the courses and books.

After the monkeys came a new collection in the same world: the Superlative Unicorns. For the launch, a trailer was needed showing the transition from monkeys to unicorns.

Anyone taking out a mortgage, renovating, making a home more sustainable, or modifying a mortgage often requires a home valuation. Normally, this means an appointment with an appraiser, a home visit, and waiting for the report. Calcasa developed Desktop Valuation as a fast and affordable alternative and wanted to clearly explain how it works.

Ukiyo is a world of floating lands, with its own mythology full of elements, immortal brothers, and a dragon. To draw players into that world, Ukiyo wanted to tell the origin story as an anime-style animation.

Solar panels, charging stations, heat pumps, and batteries have quickly become part of every commercial building. However, these systems are not coordinated with each other, meaning that generated energy is not utilized optimally. Dijkman developed the SolarGatewaySE, a power manager that centrally controls all these consumers and generators, and wanted to demonstrate how this works in practice.

Kingwrapz sells skins that allow you to personalize and protect your devices. Thin skins instead of thick cases. To draw attention to the webshop, Kingwrapz wanted short advertisements that show what a skin does in a few seconds.

STEK is the independent partner in refrigeration and climate technology and heat pumps. The government designated STEK as the examination body for personal certificates for refrigeration professionals, and in addition, STEK provides company certificates that allow installers to demonstrate that they are at the forefront of quality, safety, and sustainability. There is a lot involved in this, and the process needed to be easy to follow for professionals and companies, including within STEK’s learning portal.

TransIP is a hosting provider. For TransIP's explainer animation, a logo animation was needed that suits a technical brand.

After the launch of the collection, Superlative Apes released Mutant Slapes: a new drop in which the apes could mutate. The community needed to know what was coming and when.

Studying at Eindhoven University of Technology can be overwhelming: a large campus, many service desks, and for international students, a new country as well. TU/e ​​wanted to let students know where they can go with questions, from enrollment to mental health, so that no one gets lost.

Superlative Apes is a digital community centered around its own collection of monkeys. For the launch, Superlative Apes didn't seek an explanation, but a story: a short animation that conveys what the community stands for.

LOWAN supports schools that educate newcomers. Practical education receives many NT2 students who have already started learning Dutch in an international bridging class or language class. In practical education, this language development continues, and the question for teachers is: how do you ensure that students learn the subject matter *and* develop their language skills?

AFAS is a powerful program, but the amount of data within it is staggering. Organizations have a gold mine of data, but usually lack the tools or insights to find the right data. Embora developed BI Connect to address this and wanted to explain the benefits in a minute.

Studio Mes is a branding agency that helps companies build a strong brand identity. Their approach follows a fixed structure, but for clients, brand strategy is often abstract. Studio Mes therefore wanted to explain the process using a visual representation that everyone understands.

Mendoza Containers converts shipping containers into, for example, pop-up stores or bars, and also provides custom work. The containers are available for sale and rent. For the company launch, Mendoza wanted to demonstrate the breadth of the possibilities in a short period of time.

The Flooring Doctors are craftsmen with a passion for floors. They unburden customers from A to Z, work with traditional craftsmanship, and breathe new life into every good floor. The company wanted to appeal to its target audience online in a unique and original way.

HolyOne develops custom web applications and websites to improve business processes. For a LinkedIn campaign focused on branding, HolyOne wanted an animation about the development of hybrid and custom applications.

Boston Bay Bulls helps people learn how to invest with tips, analyses, and a community. Their motto: no "to the moon" bullshit, but a long-term and consistent return. Boston Bay Bulls wanted to introduce their platform in a short promotional video.