Lekkerland supplies promotional content to petrol station brands, and the assortment and offers change every quarter. Each change means hundreds of new ad variations, in multiple brandings and formats. To address this, Animation Agency built a system that automatically adapts this production to the changing assortment.
All Lekkerland product information is structured in one central database. That database drives an automated composition pipeline: product images, prices, and offers are assembled by branding and format into ready-made advertisements. This is a Visual Automation system: the appearance is designed once, and the rules determine how each new variant adapts.
Our designers maintain control. They determine in advance what the system is allowed to do and verify that data and templates are correct. They then review a test batch, and only after approval are all templates processed at once. The output is automatically renamed and delivered weekly.
The system generates up to 400 ad variants per quarter, directly linked to the current product range for the narrowcasting screens at the gas stations. If the range changes, the output automatically changes accordingly. Content production has thus become a continuous process instead of a new production run every quarter.
Do your product range, prices, or campaigns change regularly, and do they constantly require new visuals? Then automating content production save a lot of manual work without compromising quality. Schedule a no-obligation consultation with us and discover what a Visual Automation system can do for your production.
Whether it concerns an ambition, product, process, technology, or idea: we make visible what makes it special and translate it into imagery that is clear, convincing, and impossible to ignore.
